AEO
Answer Engine Optimization
Getting your brand used as the answer in Google AI Overviews, AI Mode, featured snippets and voice answers.
AEO + GEO
When buyers ask AI, does it say your name?
Buyers ask ChatGPT and Google's AI for a shortlist before they click anything. If you're not in the answer, you're not on the list.
Two disciplines, one program
AEO and GEO, in plain English
GEO
Generative Engine Optimization
Getting your brand recommended and cited by ChatGPT, Perplexity, Gemini, Claude and Copilot.
We run them as one program, because the inputs overlap: clear answers, structured data, a site the crawlers can read, and a brand other people talk about.
There are two parts to winning here. First, get recommended: show up when the AI builds its shortlist. Second, get bought: OpenAI opened a self-serve ChatGPT Ads Manager in beta in May 2026, with cost-per-click bidding, and AI shopping runs on product feeds. We handle both.
And the honest part: nobody can guarantee a placement in an AI answer. What we can do is measure where you show up today, find out why competitors get cited instead, and change the inputs the models rely on.
What you get
Get recommended, then get bought
Everything is measured against a baseline we set in month one.
- AI visibility baseline. A fixed set of real buyer prompts run across ChatGPT, Perplexity, Gemini and AI Overviews, logging who gets cited for each.
- Competitor citation gap. Who the models cite instead of you, and what those sources have that you don't.
- Content built to be quoted. Clear answers, comparison and alternatives pages, FAQs and schema.
- Technical AI crawlability. Robots rules for AI crawlers, llms.txt, structured data and page speed.
- Brand mention and community strategy. Reddit, Quora, reviews and roundups, the places the models lean on.
- Product feed readiness. So your catalog can show up in AI shopping.
- ChatGPT Ads. A test plan, and a launch when your account qualifies.
- Monthly visibility tracking. The same prompts, rerun against your baseline.
How it runs
On the HUNT Framework
The same operating system behind every engagement. See the full framework.
Hunt
Run the baseline prompts and map who gets cited for your buyers' questions, and why.
Unify
Line up your site, content, schema and brand mentions so they all tell the models the same story.
Navigate
Ship content sprints and technical fixes, build mentions, and test ChatGPT Ads when you qualify.
Track & Convert
Rerun the same prompts every month and report what moved against the baseline.
Who it's for
Built for brands that want to be on the shortlist
Founder-led, by operators who've managed $250M+ in ad spend across 47 brands.
CFO / CEO
You don't know if AI is sending buyers elsewhere
You want a baseline you can measure, not a pitch about the future of search.
CRO / Head of Growth
A competitor keeps showing up in ChatGPT
You want to know why they get cited and you don't, and what to change first.
Director of Paid Media
ChatGPT Ads just became a real channel
You want a sensible test plan before the budget conversation, not after it.
Founder
You asked ChatGPT about your category
And your brand wasn't in the answer. You want that fixed, without guesswork.
Not a fit if you need results this month, or you're looking for someone to guarantee you a spot in ChatGPT's answers. Nobody honest can promise that.
Pricing
Three ways to run it
Launch Offer (one time only)
40% off your first 3 months of AEO + GEO.
Starter starts at $1,080/mo, Growth at $2,700/mo and Category Leader at $6,600/mo for your first 3 months. Then $1,800, $4,500 and $11,000 starting rates, month to month. Baseline AI visibility audit included.
Starter
Monitoring and the essentials
Starts at $1,800/moMonth to month
Starts at $1,080/mofor your first 3 months, then $1,800/mo
- Monitoring across 2 to 3 AI platforms
- Monthly visibility report
- Quarterly schema and FAQ updates
- 2 optimized pages a month
Most popular
Growth
The full program, every major platform
Starts at $4,500/moMonth to month
Starts at $2,700/mofor your first 3 months, then $4,500/mo
- Everything in Starter
- All major AI platforms
- Monthly content sprints
- Comparison and alternatives pages
- Brand mention and community program
- ChatGPT Ads test plan
Category Leader
For brands that want to own the answer
Starts at $11,000/moMonth to month
Starts at $6,600/mofor your first 3 months, then from $11,000/mo
- Everything in Growth
- Original research and data assets
- Digital PR for citations
- Multi-engine tracking
- ChatGPT Ads management
Every brand is different. Your price depends on how many AI platforms we cover, how much content we build, and how involved you need us to be.
- For new AEO + GEO clients who sign by December 31, 2026.
- 3-month minimum at the launch rate. Then regular pricing, month to month, with 30 days notice.
- Your baseline AI visibility audit is included in month one of any plan.
- Doesn't combine with other offers.
Not ready for a retainer?
Start with the standalone AI Visibility Audit, which starts at $1,500. You get your baseline across the major AI platforms and the citation gap against your competitors. Get the audit. See how we put our fee on the line in The Wolf Pact.
FAQ
AI search, answered
What is AEO?
Answer Engine Optimization. It's the work of getting your brand used as the answer in Google AI Overviews, AI Mode, featured snippets and voice answers, where the search engine answers the question directly instead of just listing links.
What is GEO?
Generative Engine Optimization. It's the work of getting your brand recommended and cited by AI assistants like ChatGPT, Perplexity, Gemini, Claude and Copilot when buyers ask them for advice or a shortlist.
What's the difference between AEO, GEO and SEO?
SEO earns you a ranking in a list of links. AEO earns you the direct answer on Google. GEO earns you a mention or citation inside an AI assistant's response. They share most of their inputs, like clear content, structured data, a crawlable site and a brand other people talk about, which is why we run AEO and GEO as one program on top of solid SEO.
How do I get my brand mentioned by ChatGPT?
There's no switch to flip. AI assistants lean on sources they can read and trust: clear answers on your own site, comparison and review pages, and what people say about you on places like Reddit, forums and roundups. We find which sources the models cite for your buyers' questions, then improve your presence in them. Nobody can guarantee a mention.
Is SEO dead?
No. Google still sends most search traffic, and the things that help you show up in AI answers are built on good SEO: crawlable pages, clear content and structured data. AEO and GEO extend that work. They don't replace it.
Can I advertise on ChatGPT?
Yes. OpenAI opened a self-serve Ads Manager in beta in May 2026, starting with U.S. advertisers, with cost-per-click bidding alongside impression-based buying. Access has been rolling out gradually, so we check whether your account qualifies, then build a test plan before any money is spent.
How do you measure AI visibility?
We run a fixed set of real buyer prompts across ChatGPT, Perplexity, Gemini and Google's AI Overviews, and log who gets mentioned and cited for each one. That's your baseline. We rerun the same prompts every month, so you see what changed against the same questions.
How long until I see results?
Usually months, not weeks. Technical fixes can get picked up fairly quickly, but content, citations and brand mentions take time to build and for the models to notice. We track against your baseline every month so you can see movement as it happens, and we'll tell you straight if it's slow.
Keep reading: Meta is automating your ads. Related services: Conversion Optimization, Creative-Led Performance, or all services.
What does AI say when someone asks about you?
Book a call and we'll run a few of your buyers' questions live. You'll see who gets named, and why.