DTC Lighting
6.0x ROAS, up from 3.5x, sustained six months
Creator partnerships and high-intent placements scaled revenue in a crowded home category, then held the gain for half a year.
6.0xROAS (from 3.5x)
6 moSustained
Proof, Not Promises
Results our operators have driven.
Real numbers from the brands our operators have scaled, attributed to the people who delivered them, not to a logo. Deeper write-ups are on the way.
Results from campaigns our founder and team led across agency, in-house and consulting roles.
DTC Coffee
Scaled spend from $80K to $300K/mo at 4.3x ROAS
A subscription-first acquisition model grew enrollment from 22% to 47% while nearly quadrupling monthly spend without sacrificing efficiency.
$300KMonthly spend
22→47%Sub enrollment
DTC Eye Care
-41% CAC with auto-refill enrollment up to 63%
Subscription-first acquisition and replenishment marketing cut acquisition cost, lifted auto-refill enrollment from 26% to 63%, and raised annual retention 33%.
-41%CAC
26→63%Auto-refill
DTC Supplements
2.1x subscription LTV with a rebuilt retention engine
Lifecycle flows and a reworked replenishment offer doubled subscriber lifetime value and cut churn in a saturated wellness category.
2.1xSub LTV
-28%Churn
Apparel & Accessories
$1.2M incremental revenue from a creative-led rebuild
A structured creative testing system replaced one-off ads, lifting hook rate and unlocking new scale on Meta and TikTok going into peak.
+$1.2MIncremental rev
3.8xROAS
Fintech App
-34% CPA at 2x the install volume
Full-funnel measurement and channel diversification into emerging placements drove cheaper, higher-quality installs at double the volume.
-34%CPA
2xInstall volume
Nutrition Bars
First profitable paid channel in the brand's history
Margin-aware ROAS targets and a tightened offer turned a channel that had never paid back into a reliable, scalable acquisition engine.
3.1xROAS
Profit+First time
Grocery & Marketplace
+52% attributable revenue with unified attribution
Reconciling platform vs. blended reporting exposed wasted spend and reallocated budget toward the funnels actually driving incremental sales.
+52%Attributable rev
-19%Wasted spend
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